1. Collection and Use of Personal Information
When you use HUILIAN GLOBAL TRADING PTE. LTD. services, we may require you to provide personal information. HUILIAN GLOBAL TRADING PTE. LTD. will use this information in accordance with this privacy policy and the Personal Data Protection Act 2012 (“PDPA”) of Singapore. You are not required to provide the personal information we request, but in many cases, if you choose not to provide it, we will not be able to offer our products or services to you, nor will we be able to respond to any issues you may encounter.
Here are some types of personal information that HUILIAN GLOBAL TRADING PTE. LTD. may collect and examples of how we use such information:
2. What personal information do we collect
When you create an account, purchase products, download software updates, or contact us, we may collect various information, including your name, mailing address, phone number, email address, contact preferences, and more.
When you use the HUILIAN GLOBAL TRADING PTE. LTD. marketplace to purchase goods or gift cards, the HUILIAN GLOBAL TRADING PTE. LTD. marketplace may collect information related to the individuals you provide, such as name, mailing address, email address, and phone number. HUILIAN GLOBAL TRADING PTE. LTD. will use this type of information to meet your requirements, provide relevant products or services, or achieve anti-fraud purposes.
In compliance with Singapore customs, tax and regulatory legal requirements, we may require users to provide government issued identification documents in limited scenarios, such as cross-border customs declaration, import clearance and goods tax filing.
3. How we use your personal information
With your consent, we will notify you promptly of the latest product releases, software updates, and event previews. If you do not wish to be included in our mailing list, you can opt out at any time by updating your preferences or clicking the unsubscribe link in marketing communications, as required under Singapore PDPA.
We may use your personal information (such as email address or phone number) to verify and determine user identity for account security.
We may use personal information to send important mandatory notifications, such as order information related to purchases, delivery updates and payment reminders. As this information is crucial for fulfilling your transaction, you cannot refuse to receive such operational service notifications under Singapore data protection rules.
We will also use personal information for internal purposes such as auditing, data analysis, and research to improve HUILIAN GLOBAL TRADING PTE. LTD.’s products, services, and communication with customers, strictly within the scope permitted by PDPA.
4. Collection and use of non personal information
We will also collect and utilize data that cannot be directly linked to any specific individual on its own. We may collect, use, transfer, and disclose non personal information for any lawful purpose permitted under Singapore law. The following are some examples of non personal information that we may collect and how we use this information.
We will collect information such as occupation, language, postal code, area code, unique device identifier, referral URL, location, and the time zone in which the user is using the product, so that we can better understand customer behavior, improve our products, services, and advertising.
We will collect information related to customer activities on our website. We will compile this type of information to help us provide customers with more useful information and understand which parts of our website, products, and services they are most interested in. For the purposes of this privacy policy, aggregated statistical data is considered non personal information.
We may collect and store detailed information about how you use our services, including search queries. This type of information may be used to improve the results of our service offerings, making them more relevant. This kind of information usually does not involve your IP address, except for the following few cases: we need to ensure the stability and quality of service provided through the Internet.
5. Cookies and other technologies
HUILIAN GLOBAL TRADING PTE. LTD. Marketplace, our marketing emails and online advertising may use cookies and other technologies such as pixel tags and website beacons. These technologies help us better understand user behavior, tell us which parts of our website people browse, measure the effectiveness of advertising and online search, and make improvements accordingly. We consider information collected through cookies and other technologies as non personal information. However, under Singapore PDPA, Internet Protocol (IP) addresses or persistent device identifiers are classified as personal information, so we will treat such identifiers as personal data. Similarly, for the purposes of this privacy policy, when combining non personal information with personal information, we consider the combined information as personal information.
Like most Internet services, we also automatically collect some information and store it in log files. This type of information includes IP address, browser type and language, operating system, date/timestamp, page access records, etc.
We use this information to understand and analyze trends, manage websites, understand user behavior on the website, improve our products and services, and collect overall audience characteristics of our user base. HUILIAN GLOBAL TRADING PTE. LTD. Marketplace may use such information for our marketing and advertising services, subject to your marketing consent rights under PDPA.
Pixel tags allow us to send emails in a format that customers can read and inform us if the email has been opened. We can use this information to reduce or eliminate redundant marketing emails sent to customers. You may adjust your cookie preferences via your browser settings at any time.
6. Disclosure and Transfer of Personal Information
Pursuant to Singapore’s PDPA, relevant local laws, legal procedures, court orders, and lawful requests from public institutions and government authorities in Singapore and overseas jurisdictions, HUILIAN GLOBAL TRADING PTE. LTD. Marketplace may need to disclose your personal information. If we determine that disclosure is necessary or appropriate for national security, law enforcement, customs supervision, tax compliance, or other matters of public importance, we may also disclose information about you.
If we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations, platform assets or registered users, we may also disclose information about you to relevant third parties. In addition, if there is a corporate restructuring, merger, acquisition or full or partial sale of our business, we may transfer all personal information we collect to relevant third-party transferees, who will continue to be bound by equivalent data protection obligations under Singapore PDPA.
HUILIAN GLOBAL TRADING PTE. LTD. attaches high priority to the security protection of personal information. We will use encryption technologies such as Transport Layer Security (TLS) to protect your personal information during transmission. When storing your personal data within the HUILIAN GLOBAL TRADING PTE. LTD. marketplace system, we will use computer systems with strict role-based access limits, which are deployed in facilities protected by physical security and access control measures. Your account password is stored in irreversible encrypted hash form, including when we engage approved third-party cloud storage service providers compliant with Singapore data hosting standards.
7. Privacy Queries, User Rights & Policy Updates
If you have any questions or concerns about this privacy policy or our personal data processing activities, or would like to submit a request to access, correct, delete, restrict or withdraw consent to your personal data, or file a complaint regarding potential breaches of Singapore’s PDPA, please contact our designated Data Protection Officer. You may reach us via our official support hotline or business email at any time.
When we receive privacy enquiries or PDPA data subject requests, we will verify your identity first, categorize your submission and resolve your specific questions or requests within the statutory response timeline required by Singapore PDPA. If your enquiry involves complex or significant issues, we may require you to provide supplementary supporting information. All users submitting substantive privacy requests will receive formal written responses. If you are not satisfied with the response received, you may lodge a formal complaint with the Personal Data Protection Commission (PDPC) of Singapore, the local regulatory authority. Upon your request, we will provide you with guidance on official complaint channels under Singapore law.
HUILIAN GLOBAL TRADING PTE. LTD. reserves the right to update this privacy policy at any time to align with changes in our business operations or amendments to Singapore PDPA. If we make material substantive changes to this privacy policy, we will publish prominent notices together with the full updated privacy policy on our official company website for public viewing. Your continued use of our platform and services after the effective date of revised terms constitutes your acceptance of the updated privacy policy.